Self the brand: Luxury & confidence for your everyday life.

the diaper bag

buy now

almost gone, almost yours.

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the urge shirt

700.00 EGP

disclaimer: shades may slightly vary due to production in different batches

the buttercup shirt

800.00 EGP

a soft yellow shirt that looks as easy as it feels. lightweight, breathable, and made...

the men tshirt

525.00 EGP

men’s sizing. your standards. oversized, relaxed & better than anything in his drawer. sleep in...

The Mini Bathrobe in white, a luxurious 100% cotton bathrobe perfect for home comfort and relaxation

self mini bathrobe

1,300.00 EGP

this mini bathrobe is all about bringing together comfort and luxury in a shorter, cuter...

A premium lounge set designed for all-day comfort, from lounging to coffee runs.

the chocolate brown tank top

300.00 EGP

clean lines. rich tone. this tank doesn’t just layer — it elevates. soft on the...

the lilac daydream pants

850.00 EGP

a lilac-toned escape. soft, wearable, and feels like a mood you don’t have to explain....

the twist pants

700.00 EGP

soft with a little extra detail — just enough to look intentional, not overthought. comfort-first,...

the snack top

400.00 EGP

this just screams summer — yellow x pink shorts and a crisp white top that...

the hair duo

1

The Satin Pillowcase – A luxurious self-care essential designed to protect hair and promote healthy skin while you sleep.

the pillowcase

450.00 EGP

2

the satin bun kit

475.00 EGP

1 2

the girl' picks

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the satin bun kit

475.00 EGP

the kit you grab when you’re too tired to care but still want to wake...

the headband

285.00 EGP

a small hold that gives you space — space to think, to get ready, to...

the travel puffer

700.00 EGP

your travel game just leveled up. the puffer is soft, spacious, and built to carry...

the pillowcase

450.00 EGP

ditch your regular cotton pillowcase for our satin one! why? because satin reduces friction, making...

the mini bag no.7

450.00 EGP

call it consistency: every time we redo this bag, it shows up better looking. the...

the brace

355.00 EGP

after 3 years of development, we bring you the brace to eliminate the age-old issue...

the microfiber towel

550.00 EGP

ditch your regular cotton towel and switch to a microfiber one. it’s designed to lock...

the skinny scrunchies

700.00 EGP

made to hold without tugging, crease without crimping, and disappear into your wrist without looking...

the mini bag no. 7

buy now

between sky & self

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the blue hour

1,800.00 EGP

the hour between day and night — but wearable. calm blue stripes, a quiet silhouette,...

the celestial robe

2,000.00 EGP

a robe made for girls in their own orbit. black, weightless, embroidered with stars and...

the starry dream robe

1,650.00 EGP

sage skies, soft pink accents, and a satin-lined hood that feels like a quiet luxury....

the milkyway robe

1,650.00 EGP

sugar, stardust, and slow mornings. this robe wraps you like a pastel galaxy — soft...

the eclipse blanket

1,500.00 EGP

the night sky, stitched for your lap. soft, plush, and edged with tiny constellations —...

the mini bag no.7

450.00 EGP

call it consistency: every time we redo this bag, it shows up better looking. the...

the stardust robe

1,850.00 EGP

soft pink, pearly stars, and a satin-lined hood that glows like moonlight. a robe made...

the star girl

1,700.00 EGP

a purple sky for your nighttime orbit. sprinkled with stars, soft enough to melt into...

from our story to how we handle your orders, this is everything you need to know

inside self

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exchange & refunds

our aim is to provide you with a seamless experience from our website to your door. if you encounter any issue, feel free to reach out; your feedback helps us grow!

requests are accepted within 14 days of receiving the order

the process takes up to 14 days

exchange/refunds come with a 150 egp fee

request an exchange/refund

voices of the community

thoughts written & shared.

January 06, 2026

the diaper bag

almost gone, almost yours.

the urge shirt

the buttercup shirt

the men tshirt

self mini bathrobe

the chocolate brown tank top

the lilac daydream pants

the twist pants

the snack top

the hair duo

the hair duo

the pillowcase

the satin bun kit

the girl' picks

the satin bun kit

the headband

the travel puffer

the pillowcase

the mini bag no.7

the brace

the microfiber towel

the skinny scrunchies

the mini bag no. 7

between sky & self

the blue hour

the celestial robe

the starry dream robe

the milkyway robe

the eclipse blanket

the mini bag no.7

the stardust robe

the star girl

featured in

exchange & refunds

voices of the community

2026, you're not ready for us

Shopping Cart

Search our store

the diaper bag

almost gone, almost yours.

the hair duo

the hair duo

the girl' picks

the mini bag no. 7

between sky & self

featured in

exchange & refunds

voices of the community

subscribe to never miss out

Shopping Cart